“The moment has passed!” Not yet marketers. It’s the moment you need to market your brand. The rivalry is growing as the market has opened up to all enterprises, large and small. One needs to be aware of the splitting marketing and branding strategies that are popular all around the world in order to survive. Moment Marketing is one such unusual yet very advantageous strategy.
WHAT IS MOMENT MARKETING?
Moment Marketing is a flexible and impromptu branding and advertising strategy that emphasizes capitalizing on popular topics, occasions, and events. It is, as the name implies, a technique for identifying the marketing and branding potential in the “now.” Although the strategy has long been used by numerous brands, the rise of social media has made it more active, common, and applicable in the modern era.
Moment marketing is transforming how consumers interact with brands in the digital age as concepts like “viral-score” and “real-time” gain importance. It is grabbing the “content and news hungry” audience’s attention and motivates them to connect with the business that is able to spark their curiosity and excite their senses. Daily, a large number of advertisers and marketers create ad campaigns and content around current events, popular topics of public interest, special or regular occasions, etc. Real-time or recent occurrences are heavily emphasized in this form of marketing. Those who succeed in garnering media attention have particular significance and advantages. All of these advantages work together to make this strategy instantly resonate with viewers, increasing brand relevance and capturing their attention.
Moment marketing is relevant because it encourages businesses to pay closer attention to current happenings in order to capitalize on the “moment”. Because of this, its executives frequently push their way into existing dialogues in an effort to increase their “visibility.”
WHY IS MOMENT MARKETING IMPORTANT?
Amul was the first ever Indian brand to get its hands on this marketing strategy. Even before it became popular, Amul was utilizing moment marketing to its fullest potential. They used to release enormous hoarding advertisements once a month, but now they release about four ad creatives on their social media channels every week. By using such or similar strategies, brands can build strong brand recall and engage consumers with this memorable advertising.
Here are some reasons why implementing this strategy is important~
- On board with Time & Trend: To connect with customers within a moment, marketers must live in the moment as well. They must also be alert to choose the right moment that suits their brand, craft wonderful marketing communications for it, and launch it on relevant platforms within hours, and sometimes even minutes.
- Inexpensive/ Budget-friendly: Only when a marketing campaign reaches the appropriate audience at the appropriate time and place will it be effective. But with moment marketing efforts, that is not the case. It is more about making the most of the moment by seizing (and occasionally even inventing) it. And you don’t have to break the bank or spend a fortune on advertising to do this. You merely need a team that stays up to date on trends and understands how to interact with different demographics.
- Don’t you want to be a part of the Trend? : People nowadays, have a limited attention span, making it difficult to engage them with your business. Moment marketing is the ideal strategy for getting over the obstacle. You only need one opportunity and compelling content that engages your consumers and conveys your brand value. People express their opinions about the trend in a way that relates to the brand. If the content is strong but you struggle to express your ideas clearly, you will quickly gain popularity and boost engagement.
- Connect, Converse & Convert: Moment marketing offers a fantastic platform for interacting with customers as they are currently searching for or reading about a specific trend or piece of news. In addition to producing a high recall, it also enhances the possibility of being discovered by consumers. Additionally, establish a natural connection with your fans so they will convert on your terms.
TIPS TO IMPLEMENT WHILE MOMENT MARKETING!
- Gain a good sense of timing
Finding or creating moment marketing chances is the first step. Be active across all of your social media channels and keep up with the latest trends. Whenever you can, look for content ideas and produce them! All it takes is making the most of the present! Utilize promptness and capitalize on the trend before it fizzles out or disappears. Take the lead when it matters and gain an advantage over competing brands.
- Strategic use of Humor & Memes
There is no denying that the world is a very bleak place right now, and our feeds need as much goodness, laughter, and happiness as possible. Tongue-in-cheek, humorous content nearly never fails and makes the audience feel pleased, even if only briefly. And we are all aware of how memes are taking over infotainment these days. The dominant form of communication among Generation Z is memes. Teens use the internet for 200 minutes daily, virtually all of which is spent surfing and sharing memes, and the brands must not be complaining. The secret to strong brand recall and engagement is to create memes that will make the audience chuckle while incorporating a bit of your brand into the mix.
- Post content that helps branding
Maintain the initiative’s focus on branding and marketing at all times. Create content that is succinct, clean, and appealing, and conclude it with a call to action that invites readers to engage with the brand or become a consumer.
- Be creative
In the moment marketing, entertainment and innovation are equally crucial to immediacy. Release your creativity or work with naturally creative professionals. Use satire, comedy, sarcasm, emotion, and other literary devices to create compelling copy that sticks in the minds of your readers.
Moment marketing is a completely simple and uncomplicated strategy that, when properly applied, can do wonders for a brand’s success in generating visitors and revenue.