PERFORMANCE MARKETING! Nowadays it’s very common to hear a word or say term in the language of marketing and that word is digital marketing. we all know digital marketing is promotion of product and services using a digital technique to reach a customer and by services it means providing value to customer by promoting product in the right way digitally through Facebook, blog, website, YouTube videos, Instagram, google ads etc. But now question arrives in digital marketing is enough for growth? No it’s not because one more type of marketing is very essential to make digital marketing run successfully and that is Performance Marketing.

<h2>What is Performance Marketing?

It is a type of digital marketing where brands only pay marketing service providers. Once their goals are met or when specific actions are completed the performance marketing is being done.

Basically Utilizing the potential of digital marketing skills for the result oriented marketing is known as performance marketing. It is like when you compensate someone on the basis of performance

In other words, it is also known as PPC that is Pay per click.

IT’S METRICS BASICALLY FOLLOW BUSINESS DECISION METRICS AND THAT ARE: –

• Purchase
• Leads
• Download
• Subscription
• Install
• ROAS
• CAC
• CLTV

ON THE OTHER HAND, DIGITAL MARKETING FOLLOW VANITY METRICS THAT ARE: –

• Impression
• Reach
• View
• Click
• Comments

TASKS: –

STEP 1 – DEVELOP

STEP 2 – TEST

STEP 3 – REPLICATE

STEP 4 – EVALUATE

HOW TO STANDOUT AS A PERFORMANCE MARKETER

DEVELOP THESE FUNDAMENTAL SKILLS

• Soft skills
• analytical thinking
• data driven
• critical thinking
• collaborative communication
• pro activeness
• problem solving
• creative thinking
• problem solving

APART FROM THESE, HARD SKILLS YOU WILL NEED ARE

• Fundamental of digital marketing
• Paid channels at best price
• Analytical tools
• mobile app marketing and attribution
• Automated desk creation
• data integration

WHY YOU SHOULD GO FOR IT?

• It eliminates the need to invest in any kind of advertising campaign.
• It has simple measure of ROI (return on investment)
• It can add immense value to your business and it can be great strategy for measuring campaign success.
• It increases advertising reach and adds value and creativity to your advertising
• It speeds up the advertising process
• Your ad can appear anywhere online in any vertical, on any app and website
• You can work alone or in collaboration with other digital advertising platform such as google, FB , twitter etc.
• Most important reason is that it is cheap in monetary term to take care of your marketing and it will show you better results faster as compare you build you build own team and operation.

CONCLUSION: –

Performance Marketing is measurable, quantified, optimized in real time and payment is based on a defined goal. Performance marketing remains one of the best and cheapest way to promote your services, app, or product online. It can provide a decent way to make money both to the marketer and affiliate or agency. The most important thing to remember or do before starting with performance marketing is research. Research the market, and the affiliates. Marketer should analyze the market and choose what medium will prove for their business. what the research and the implementation of security and anti-fraud tools, you can enjoy the benefits of affiliate marketing / performance marketing with no worries. 

FAQ: –

Q) Should we practice this kind of marketing?

Yes, you can practice this kind of marketing on regular basis as this is one of the healthy and good marketing practices.

Q) How much can you earn from it?

Minimum 3 lakhs per annum as a fresher after gaining experience of 2 years it can go up to 6 -7 lakh per annum.

Q) Can you help me in doing such marketing to grow us?

     Yes, we can