In today’s fast-moving world, technology is not just a part of our lives—it defines how we live. From fitness tracking to staying connected on the go, smart gadgets have become a daily essential. One brand that has made a strong name in this space is NOISE. Whether it’s smartwatches, wireless earphones, or audio devices, NOISE has emerged as a top choice for young Indians who want the best tech without breaking the bank.
In this blog, we’ll explore why NOISE is a trusted brand, what makes its products unique, and how it’s setting new standards in India’s wearable tech industry.
What is NOISE?
NOISE is an Indian electronics and lifestyle brand that offers smart wearables and accessories such as smartwatches, wireless earbuds, neckbands, and more. The brand was launched in 2014 by Amit Khatri and Gaurav Khatri, and it quickly gained popularity for its stylish design, powerful features, and affordable prices.
Today, NOISE is one of the top-selling smartwatch brands in India and is widely appreciated for its “Made for India” approach.
Why Choose NOISE?
There are many reasons why people prefer NOISE over other international and local brands. Let’s take a closer look:
Affordable Pricing
NOISE products are competitively priced without compromising on quality. Whether you are a student or a working professional, you can find a NOISE gadget that fits your budget.
Stylish Designs
From round dials to square ones, leather straps to silicon ones—NOISE ensures that fashion meets function. Their watches and earbuds are designed to match modern fashion trends.
Strong Features
Health monitoring, Bluetooth calling, water resistance, long battery life—you name it, and NOISE has it. Their devices come with features usually found in much more expensive brands.
Made for Indian Users
NOISE understands the Indian environment and consumer needs. That’s why many of their products have Hindi language support, Indian fitness modes, and custom watch faces that appeal to Indian buyers.
Product Categories of NOISE
1. Smartwatches
Smartwatches are the core of the NOISE product lineup. Models like Noise ColorFit Pulse, NoiseFit Halo, and NoiseFit Evolve series are big hits in the market. These watches offer:
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SpO2 monitoring
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Heart rate tracking
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Sleep analysis
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Sports modes
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Bluetooth calling
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Customizable watch faces
All this at a very pocket-friendly price.
2. True Wireless Earbuds (TWS)
NOISE earbuds like Air Buds Pro and Buds VS102 deliver rich sound and great bass. With features like:
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ENC (Environmental Noise Cancellation)
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Long battery life (up to 40 hours)
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Fast charging
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Touch controls
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Voice assistant support
They offer a great music and call experience at affordable prices.
3. Neckbands and Bluetooth Headphones
For those who prefer the security of wired-around-the-neck audio devices, NOISE offers high-quality neckbands with noise cancellation, magnetic earbuds, and sweat resistance—perfect for workouts and commutes.
4. Accessories
From charging cables to screen protectors and smartwatch straps, NOISE also offers high-quality accessories to enhance your gadget experience.
Authoritativeness in the Market
NOISE is a top-ranking brand in India’s smart wearable category. It has consistently ranked among the top 5 smartwatch brands in India and has been the No. 1 wearable brand in the country (according to IDC reports for multiple quarters).
The brand collaborates with fitness influencers, tech reviewers, and Bollywood celebrities to increase its market reach. All this proves its growing authority in the Indian electronics segment.
Trustworthiness: Customer Reviews and After-Sales Support
One of the most impressive things about NOISE is how customers trust them. Their products are available on leading platforms like Amazon, Flipkart, Myntra, and the official Noise website, with thousands of positive reviews.
After-Sales Service
NOISE offers easy returns, a 1-year warranty, and doorstep pickup in case of any issues. The brand also has service centers across India and a responsive customer care team, making it a trustworthy choice for tech buyers.
How to Buy Original NOISE Products
To ensure you get genuine NOISE products:
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Buy from the official NOISE website (www.gonoise.com)
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Purchase from verified sellers on Amazon, Flipkart, or Croma
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Check product authenticity using QR codes or serial numbers
Avoid cheap imitations—they may look similar but lack quality and warranty.
User Experience with NOISE Devices
Most users report the following positives:
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Smooth connectivity with both Android and iOS
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Comfortable fit for long hours
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Fast syncing with fitness apps
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Accurate tracking (especially in mid-range watches)
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Reliable Bluetooth calling without lag
Some users mention that software updates occasionally improve performance, showing that NOISE listens to feedback and improves its ecosystem.
NoiseFit App: Your Digital Fitness Partner
To control your NOISE smartwatch and track your fitness, you can use the NoiseFit app, which allows:
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Setting fitness goals
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Syncing health data
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Viewing weekly/monthly progress
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Receiving call and app notifications
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Customizing watch faces
The app is free and available on both Android and iOS platforms.
Comparing NOISE with Other Brands
| Feature | NOISE | boAt | Realme |
|---|---|---|---|
| Smartwatch Range | Extensive | Good | Moderate |
| Audio Quality (TWS) | Rich bass | Good | Balanced |
| Pricing | Affordable | Affordable | Slightly high |
| Indian Design Focus | Yes | No | No |
| App Experience | Strong | Basic | Moderate |
What’s Next for NOISE?
NOISE is constantly innovating. They’re now entering new categories like:
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Smart rings
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Health-specific wearables
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AI-based fitness tracking
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Solar-powered smartwatches
With a strong R&D team and growing demand, NOISE is all set to become a global player in the wearable tech space.
Final Thoughts
If you are looking for a reliable, stylish, and smart gadget that fits your lifestyle and your budget, NOISE is the brand to go for. With Indian roots and global ambitions, NOISE offers products that are truly made for the modern Indian.
Whether you’re buying your first smartwatch or upgrading your audio experience, NOISE ensures that you stay ahead of the curve—without spending a fortune.
So next time you’re searching for smart wearables, trust your instincts and choose NOISE—a brand made by Indians, for Indians.